Explain data collection methods

Assignment Help Marketing Research

Reference no: EM131931637 , Length: word count:800

Assessment Event 1 - Knowledge Questions

The information contained in this section lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of legislation, industry associations, marketing concepts and terms.

Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.

Question 1
In the table below, identify relevant information relating to the Australian Marketing Institute Code of Professional Conduct.

Question 2
In the table below, outline requirements of legislation affecting the role of a marketing researcher.

Question 3
In the table below, explain data collection methods.

Question 4
In the table below, explain data analysis techniques.
Qualitative Analysis
Quantitative Analysis

Question 5
In the table below, identify the components of the marketing mix.

Question 6
In the table below, outline the elements of marketing planning.

Question 7
In the table below, explain marketing communication concepts and processes.

Question 8
In the table below, outline relevant statistical terms used by the Australian Bureau of Statistics.

Assessment Event 2 - FitLIfe Pro-tec Simulation

In this assessment, you will undertake a number of tasks associated with profiling the market fornew health and fitness gadgets that could be used in FitLife Centres.

Task 1: Segment the market.
In this task you will analyse the Strategic Review on FitLife, then segment the market using appropriate criteria.
1.1 Identify the criteria to segment the market
1.2 Access sources of information for segmenting the market

Task 2: Identify target markets.
In this task you will use the information provided to identify the most preferred target and then research secondary data to develop profiles.
2.1Define target market
2.2 Review factors to determine usefulness
2.3 Review segments using usefulness factors
2.4 Review segments alignment to organisational needs
2.5 Profile target markets

Task 3: Profile target audiences
In this task you will develop positioning strategies for the selected target markets.
3.1 Identify and select positioning strategies for target markets
3.2 Develop a positioning implementation plan
3.3 Seek feedback and adjust positioning plan

Attachment:- APPENDICES.rar

Reference no: EM131931637

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Reviews

len1931637

4/6/2018 7:51:23 AM

Full sentence format When you are preparing for a presentation, there are a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation in. To Achieve Competence To be deemed competent for this unit, you will need to meet the following requirements: • complete all of the questions and tasks listed in the Student Assessment Workbook • meet all the requirements listed in this Student Assessment Guide • your responses to the questions and tasks must be relevant, accurate and specific • submit your completed Student Assessment Workbook to your Assessor within the set timeframes • your work must be in your own words • where you use an external source of information, you must provide citation.

len1931637

4/6/2018 7:51:17 AM

To complete the Simulation, you will need to refer to the following resources: FitLife Strategic Review This a report developed by a consultant on the current situation of FitLife and the planned marketing goals and objectives. Market Research Data This is an Excel spreadsheet of data relevant to the FitLife market. Policies and Procedures for FitLife This document is used throughout the implementation of Tasks 1-3 as they outline how to work in a health and safe way. Please note that your responses for both assessment events can (where appropriate) use dot point format. See below an example of a dot point response and a full sentenceresponse. Dot point format Presentation Plan includes the following: • outcomes • needs of the audience • context.

len1931637

4/6/2018 7:51:09 AM

Welcome to your Student Assessment Workbook for BSBMKG401Profile The Market. This Student Assessment Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information. This assessment has the following twoevents: Assessment Event 1 – Knowledge Questions: There are eight questions that will provide us with evidence of your general knowledge of marketing concepts, relevant legislation and other industry benchmarks. Assessment Event 2 – Simulation: FitLIfe Pro-tec You will complete a number of tasks that will provide us with evidence of your skills with segmenting, targeting and positioning current and new products and services offered by FitLife. These tasks will be based on your role ofMarket Research Officer in a simulation with an organisation that provides programs and services for fitness and wellbeing.

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