Reference no: EM132838952
Explain Your Customer Relationships and Channels. Use the space below to determine your customer relationships and how you will reach them (what channels you will use). By completing this worksheet, you are one step forward with completing the first three building blocks of the Business Model Canvas!
What type of relationship does each customer segment expect to establish and have maintained?
Which ones are established?
How is this integrated with my business model?
How costly is this segment?
Which channels will this segment want to be reached?
How costly are the channels?
Which channels work best?
Which channels are the most cost efficient?
How are these channels being integrated with customer routines?
Chanel Phases:
1. Awareness
a. How do we raise awareness about our company's products and service?
2. Evaluation
a. How do we help customers evaluate our organization/s Value Proposition?
3. Purchase
a. How do we allow customers to purchase specific products and services?
4. Delivery
a. How do we deliver a Value Proposition to customers?
5. After Sales
How do we provide post-purchase customer suppor