Explain customer relationship management system

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Explain what is meant by a "customer relationship management system". List and define several categories of CRM systems.

Research a specific CRM system online. Describe the main features of the CRM system you have chosen. Based upon the classifications of CRM systems you read about in Chapter 9, what type of CRM system would you classify your chosen system as? Be sure to include the urls of the webpages where you found information about your system.

What impact do you think CRM systems have on the success of a business? Why

Reference no: EM1368847

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