Braid Rations (23 Points) 2) points Student provides a dear, loj cal discuss' on of valuable Tuitions braids performfor a firm 15 pants Student provides a mostly dear, logica discuss' cn of valuable functions brands performfor a fi rrn ID points Student provides a weak or und ea- discussion of valualol e functions braids performfor a firm 5 points Student provides a poor discuss' on ofval uahl e functions brands perform for a firm Ntastring Braid Ecitity (ID prints) ID pd nts Student provides a dear, Icgi cal discussion of the two basi c approaches to measure brand equity. Spirits Student provides a mostly dear, lojczi discuss' cn of the two basic approaches to measure brand equity. 5 points Student provides a weak or und ea- discussion ofthe two basicapp-oxhes to measure braid equity. 2 points Student prcvi des a poor discussi on of the two basic approaches to measure brand equity. Braidrg a Sind I Business (33 points) 33 points Student provides a dear, logicEi discussion and example of the various considerations in suppport of position' ng and branch rg a small busi ress.

CAIEGCRY Bermlay Satisfactory Unsatisfactory Unacceptable Customer- Perched Value (ID Points) IDpoints Student provides a dear, loj cal description of custcrrer-perceived value. Spoints Student pa:Moles a mostly dear, logica descri pti on of custorrer-perTived value. 5 points Student provides a weak or und ea- description of customer-perceived value. 2 points Student provides a poor descri pli on of custorrer- perTived value. Total Custarer Salisfadion (10 Points) 10 points Student provides a dear, log cai description of total customer satisfacti m. Spirits Student provides a mcstl y dear, log cal descri pti on of total customer sati slat m. 5 points Student provides a weak or und ea- description of total custorrer sat sfrti m 2 points Student provides a poor descri pti on of total custcrrer satisfacti cn.

BM350 Marketing Management Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.