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Explain Customer Paths on a Business SiteBusiness Problem: As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem
Explain Porter's Five Forces Model and how Bill can apply it to analyze his current business and his expansion. Be sure to address each of the 5 forces and explain to Bill what they signify for his UMUC Pizza business.
Produce a Customer Service Plan with appropriate sections
Name an example of bundled products you are familiar with. Why would a company use a bundled pricing strategy for its products?
What are the main ethical issues of marketing Identify and explain the various steps in the marketing research process
International financial contagion in currency crises
Explain Self-Selected Article Review on E-Business and Respond to at least two of your fellow students' postings
Explain E-commerce Vendors and Find an e-commerce service provider online and analyze their offerings
What is the importance of marketing and what is the scope of marketing? What are the marketing advantages of strong brands? Describe the four steps of brand building.
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
This assignment is a two-part exercise designed to increase the student's awareness of their own emotions, the emotions of others and the effects emotions have on our ability to communicate effectively.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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