Explain custody of a marketing research project

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Reference no: EM13105656

You are a manager in custody of a marketing research project. Your goal is to control what effects different levels of advertising have on consumption behaviour. On the basis of results of the project you will recommend the amount of money to be budgeted for advertising different products next year. Your supervisor will want strong justification for your recommendations, therefore your research design has to be as sound as possible. But, your resources (time, money, and labour) are limited. Grow a research project to address this problem

Reference no: EM13105656

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