Explain current situation of the organization in market

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Reference no: EM132222408

Describe American Express company’s history and its 4Ps (Product, Price, Place, and Promotion)?

Examine Amex company’s mission statement and assess its impact on the organization’s activities?

Explain the current situation of the organization in the market (industry, market, and general environment analysis)?

Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for three or four areas from the SWOT analysis and assess why the areas you have chosen are essential to your strategic plan?

Summarize the results of your Environmental Scan and Porter’s 5 Forces? Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace?

Reference no: EM132222408

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