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Discussion 1: Provide a description of the product/service and a brief history of the firm.
Discussion 2: Explain your current or possible global marketing efforts.
Discussion 3: Explain the organization's mission. Provide its mission statement or create one if necessary.
Discussion 4: Explain your competitive strategy.
Discussion 5: Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization.
Do you feel that the online auction industry has been a viable investment for eBay? How has technology contributed to these advances?
a. Describe the premise of the Holistic marketing orientation. b. List and describe the four main dimensions of holistic marketing.
What is a master budget and what are the guidelines that enhance its understandability and comparability?
Provide a brief summary of the company and product you would like to introduce for them. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities
What role does does corporate responsibility play in marketing decisions and specifically branding
Identify and explain areas in which improvement is needed. Identify and explain the strong points of the managers
Search for the product on at least two different search engines. What's the product's position in natural search? What is its position in paid search
Draw research into one of the key debates about the future of work, you will develop a set of arguments that supports the position you take
The objective of this project is to deepen students' understanding of the utility of the consumer behavior concepts discussed in class and to sharpen.
From the first case study, determine retail price strategies that significantly support profit despite an economic meltdown. Provide a rationale for your response.
Nike bought ads on users' homepages in 20 countries prior to the World Cup, and Ford uses Facebook's social-context ads to promote the Explorer. Although most ads on Facebook cost as little as a dollar per click to marketers, the total cost of a s..
Coca-Cola is called a global product. Does this mean that Coca-Cola is formulated in the same way throughout the world? Discuss ?
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