Explain crisis management and crisis communications

Assignment Help Marketing Management
Reference no: EM13746770

Managing a Crisis

Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.

Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.

Presentation Script

Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements.

PowerPoint Presentation

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and graphics. Optional content includes sound, videos, and animation.

Reference no: EM13746770

Questions Cloud

Describe the feds objective function : Describe the Fed's objective function and how it can be used with an economic model to evaluate alternative monetary policies.
Training and development or job redesign : Determine which is more effective at improving employee performance: training and development or job redesign. Explain your reasoning.
Assess the challenges of managers : Assess the challenges of managers providing accurate, timely, and effective feedback to employees. Recommend how managers can overcome any two of the challenges you identified.
Discuss motive and inspiration for construction of taj mahal : Discuss the motives and inspirations for the construction of the Taj Mahal. Discuss the aspects of the Taj Mahal that you think contribute most to its beauty.
Explain crisis management and crisis communications : Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself a..
Potential effects of each alternative goal and plan : What factors affected demand for your product and what pricing strategies did you use
Purpose of a cash budget : What is the purpose of a cash budget? What is being forecasted and how does the cash budget differ from the forecast of the income statement?
Percent per annum on freed-up funds : If the company can earn 8 percent per annum on freed-up funds, how much will the income be? Justify your answers. If the annual cost of the new system is $800,000, should it be implemented? Explain why or why not.
Discussion-behavioral heuristics : Discussion-Behavioral Heuristics such as availability, anchoring, vividness, storage, conjunction fallacy, and representativeness, all reflect behavioral traits, which if left unchecked may lead to systematic bias in the choices you make

Reviews

Write a Review

Marketing Management Questions & Answers

  Contrast and compare manufacturing and service operations

Contrast and compare manufacturing and service operations, and identify which to apply to SBS and MLD, Determine if SBS and MLD use batch or continuous flow processes in their manufacturing

  Demonstrates behavioral loyalty towards a brand

Which of the following statements demonstrates behavioral loyalty towards a brand? In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

  Recently technologies have begun to have a great impact on

to assess your ability to research communication technologies and determine how they affect public relations

  Consider the organization where you work or an organization

consider the organization where you work or an organization with which you are familiar. reflect on your professional

  Explain entrepreneurial questions on repositioning products

Explain Entrepreneurial questions on repositioning products- Baking soda and What were the new use situations that help revitalize the sales of baking soda

  Which do you find stronger is there a way to embrace the

in ldquoprivacyrdquo deborah g. johnson presents arguments designed to show that the greater capacity of computers to

  Define and analyzing an advertisement

Define and analyzing an Advertisement and Testimonial evidence or endorsement

  Wat are the factors that are key for establishing product

in this module you will explore how businesses react to changing economic times and the influence this has on product

  Explain important information about internet business model

Explain Important information about Internet Business Model and Would the concept of Dynamic Pricing be applicable to the model you selected

  Create a projected cash flow statement for your business

Create a projected cash flow statement for your business for one year and Calculate the burn rate for your business

  How to change consumer behavior

Using the template provided in attachment create your own layout. Use the "How to Change Consumer Behavior" file

  Explain powerpoint gives users the ability to emphasize

Explain PowerPoint gives users the ability to emphasize the points on a list with either numbers or bullets. Is it best to use bullets or numbers when presenting a list on a PowerPoint slide

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd