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Explain cost leadership-differentiation strategy

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Reference no: EM132896214

Question 1: There are very few companies that are able to be both cost leaders and differentiators.  

I.   Explain cost leadership & differentiation strategy. 

II.  Name two (2) businesses that are following cost leadership strategy in Australia.

III.  Name two (2) businesses that are following differentiation strategy in Australia.

IV.  Can you think of a company that has been successful at both? Justify your answer. 

Ques 2. Rate the retail industry and the airline industry as high, medium, or low on the following dimensions of industry structure.

-  Rivalry

-  Threat of new entrants

-  Threat of substitute products

-  Bargaining power of buyers

-  Bargaining power of suppliers

Reference no: EM132896214

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