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Explain Consumers on the Internet
Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?
This solution discusses the mechanics of consumer purchases that are made online.
What kinds of marketing research could you conduct to determine if this spin-off or expanded product offering may be successful in the marketplace?
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Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan?
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