Explain consumer behavior and marketing

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Reference no: EM1334334

Explain Consumer Behavior and Marketing

Relate consumer behavior to marketing.

o Define consumer behavior, and how it relates with the subject of marketing.

o Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

o Cite at least one outside reference.

Reference no: EM1334334

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