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Question
(a) Explain concept of "integrated marketing communications"
(b) Review following exhibit which carries basic marketing communications principles. Consider all five and discuss if there are any differences between way they apply to goods and services, provide suitable explanations and examples.
(c) You are newly recruited Marketing Communications Manager of a hotel, and you have to present to your staff members your new communication plan. How would you go about into explanation to them the steps in developing effectual communication at the hotel?
(d) Examine four categories of strategies used to match service delivery with promises, provide a relevant diagram.
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
Write a journal on Buyer Behavior
Prepare a C/C++ program that uses the PTHREAD library to create threads and mutexes to synchronize them.
What deceptive marketing practices have you personally witnessed
Quantitative analysis for decision making class
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
Promotion strategies of the one's own developed website
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
Write reflective journal entries on any topic/concept related to elements of strategy.
Describe the Four P's in marketing mix - Using a company
Discuss the eight elements of the services marketing mix of United Overseas Bank
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