Reference no: EM131284588
Assignment: Part C: Your Marketing Plan
To conclude your marketing plan, in Assignment 3, you will describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Write a six to seven page paper in which you:
1. Develop the company's branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
7. Use at least five academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
o Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
o Develop strategies to assess performance and achieve marketing goals.
o Develop pricing strategies and distribution channels for products.
o Analyze integrated marketing communications and its relationship to advertising strategy.
o Evaluate marketing research tools involved in the marketing process.
o Use technology and information resources to research issues in marketing management.
o Write clearly and concisely about marketing management using proper writing mechanics.
Find an example of print communication
: With a partner, discuss why the creator of the message may have chosen a print medium. In your opinion, was this the best choice?
|
Write an article about the e-business
: Write an article about the E-Business.Write a 2 page report (APA) summarizing the attached article and how it relates to basic ERP systems. At the end of your summary report, write a sectio
|
Write a professional resignation letter
: Write a professional resignation letter.- Include the reasons for leaving:- adequated processes; lack of technology; under staff. to continue my education and build my business.
|
Discuss communication barriers
: Now assume that you are sending the same email to someone who is not at all familiar with the topic. Revise your original message to make it appropriate for this reader. Which email is longer? Which is more effective? Why?
|
Explain companys branding pricing and distribution strategy
: Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
|
Identify a company''s formal communication network
: Think of an organization where you've worked recently. Create an organization chart for two or three levels of employees. Then add arrows to identify the three directions of the formal communication network.
|
Provide application and database services
: Many organizations are using cloud services to provide application and database services to their users and their customers.
|
Regarding freedom of expression
: What methods can be put into place to ensure a consumer's sensitive data is adequately protected? Regarding freedom of expression, which types are protected and which types are not?
|
Create barriers in communication and eventually lead
: Managers in today's multicultural global environment constantly encounter cultural differences, which may create barriers in communication and eventually lead to business failures.
|