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Explain company-wide strategic planning and its four steps

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Reference no: EM132431592

Question 1: Explain company-wide strategic planning and its four steps

Question 2: Discuss how to design business portfolios and develop growth strategies

Question 3: Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value

Question 4: Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it

Question 5: List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment

Reference no: EM132431592

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