Explain companies can gain market share

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Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a market share pricing strategy, she knows from studying other consumer brands that:

Answer

1.rarely is the lowest-price offering the dominant brand in a market.

2.prestige products need to be competitively priced.

3.companies can gain market share by offering low-quality products at a high price.

4.total value equals total cost minus variable costs leading to price escalation.

5.price wars are the way to become the dominant brand.

Reference no: EM1357836

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