Explain coca-cola diversification and strategic alliances

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Reference no: EM132157892

1. Explain Coca-cola diversification and strategic alliances through Build-Borrow-or-Buy Framework.

2. Identify which strategy the firm pursues under porter's generic (competitive) strategies (cost leadership, differentiation, cost focus, or differentiation focus) Explain with sufficient support, why you believe that strategy is being employed.

3. Is the firm doing a "good job'? If so, what more should they be doing? if not, why not? Moreover, what do you recommend they do next? Explain this section with enough detail and support.

Reference no: EM132157892

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