Explain coach''s brand positioning

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Reference no: EM1360172

- Coach's brand positioning can be describe as "accessible luxury." What do you think this term means?

- In light of the current global economic downturn, will Lew Frankfort's strategy for expanding in China need to be revised?

- Assess Lew Frankfort's decision to give the go-ahead to the Poppy Line.

- How is Coach using the internet as a marketing tool for the Poppy Lunch?

Reference no: EM1360172

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Explain coach''s brand positioning : Explain Coach's brand positioning can be describe as accessible luxury. What do you think this term means

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