Explain changing in the marketing mix

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Reference no: EM1337112

Explain Changing in the Marketing Mix

I need help to do this, please help me to giving me guide line by choosing product and answering below question. (Simple answer and techniques will be sufficient)

Create your own new product such as (either the baby powder, Magic Reach, shrimp, or lemon crystals).

You have worked with your boss to get the first step in the research process completed. Here's what you have so far:

Problem: Our new product has not realized great success in the market since its introduction and we are concerned that, without immediate action, it may fail.

Objectives: We seek answers to the following questions in order to make immediate changes to our marketing mix (4Ps).

· Have consumers seen or heard of our new product?

· Is there a need out there for our product?

· Who are w competing against?

· Who should we be targeting?

· How much are consumers willing to pay for our product?

· How should we be marketing our product?

· Where should we be selling our product?

Reference no: EM1337112

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