Explain caspers product offering in terms of customer value

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Question

1. Explain Casper's product offering in terms of customer value.

2. Which new product pricing strategy does Casper employ? Why does it work?

3. Could Casper have achieved the same level of success with a different pricing strategy? Explain.

4. Based on principles of price changes, make some predictions for the mattress industry.

Reference no: EM133671717

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