Explain business marketers do not need marketing research

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Reference no: EM1353880

Which of the following statements is TRUE concerning marketing research?

A. Producers who use long channels of distribution only need marketing research.

B. Marketing research should be planned by marketing managers --who understand the problem--not researchers.

C. Business marketers do not need marketing research because their needs are different.

D. Marketing research can get updated information that is not available in the MIS

Reference no: EM1353880

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