Reference no: EM132858693

1) Background:

The cost of operating high quality of bicycle and scooters are very high as it can bring down the profitability. However, it can overcome by having a cheaper or affordable bicycle and electric scooter. This establishment can be imitated. There are high chance of competitors running the same business. Trademarking business ideas to stop competitors from imitating them.

Q1. Why is this the case? What makes the cost high and how can you lower or negate it? (note: state on lower cost strategies.)

2) Background : B+S renting services will be providing two types of transport and they are bicycles and scooters. The customers can rent them through the websites or by a person. The customers who look forward to joining a 6- or 12-months membership will get 1 week free and on top of that, they will get a 10% discount for their chosen membership period . The whole idea of this service is to provide customers with high-quality services at affordable prices. This is a self-service concept business idea supported by the office, which will be located in the following areas: the train station and bus stop.

Q2 . explain here that the operating strategy is to keep costs low by having the customer significant portion of the work within the service concept and create their own value.

Q3. Explain business bicycle and scooter renting services support runs through an app and an AI for first line troubleshooting.