Explain brief introduction of planned expansion

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Reference no: EM131354890

Assignment: International Business Project- List of References

Submit at least five references that you have researched and will be using for the International Market Entry Plan project. Keep in mind that you must have the following components included in your Market Entry Plan:

I. Brief introduction of planned expansion.
II. Cultural issues to contend with in expansion.
III. Marketing strategies and hurdles to overcome in the new country.
IV. Leadership strategies that will be needed; decision making models to incorporate.
V. Operations and logistical issues to be addressed in the new country.
VI. Legal and human resources topics to consider in the expansion.

Make sure that your references are in APA format. If you need assistance with APA, please navigate to the Resources tab in this course. In addition, make sure that you check your spelling and grammar prior to submission.

Reference no: EM131354890

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