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1. Explain brand personality and give examples.
2. Explain how marketers use psychographic data.
3. Explain VALS2 and how marketers use it.
A manufacturing company operates two production lines. When both lines are operating, the production rate on each line is 500 units per hour. At this production rate the failure rate of line 1 is 3 failures per 8-hr day (CFR) and the failure rate of ..
Draw a use case diagram for the system described below: Web Customer uses our web site to make purchases online. Top level functionality given by the web site are View Items, Make Purchase and Client Register. View Items use case have several optiona..
A company has the following forecast demand for the next 6 months: Suppose inventory, stock outs, overtime and subcontract in aren't allowed. Only hiring and layoffs are allowed to respond to fluctuations. There are currently 20 workers on payroll. T..
Compare and contrast the different types of machine guards that are discussed in the unit. Provide at least one positive and one negative feature for three of the types of guards.
Contrast the critical success factors (CSFs) and SWOT (i.e., strengths, weaknesses, opportunities, and threats) approaches for assessing opportunities as part of a strategic IS planning process. Under what circumstances might one of these approaches ..
You have been assigned to manage booking levels for Delta Airlines. Flight from Seattle to Dallas has been the focus of attention for revenue management due to low utilization of the available seats. This flight is served by a Boeing 737 with a capac..
Why are system safety principles not used by all safety professionals? Suggest some ways to overcome the obstacles to wider adoption of system safety. Your response must be at least 75 words in length.
deliverable length 4 or more blank forms minimum 1-page each a complete set of instructions for each form 200-300 words
Discuss the statement “marketers don’t create needs; needs pre-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes, how?
You are the author of a popular CSR article. For this week’s discussion post, discuss the main reasons why Apple is or is not a socially responsible organization. List at least two examples of Apple’s actions that support your position. Be sure to us..
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.
Pretend that you are the team manager for a team of workers who have been given the task of making billing processes more efficient so that customers will pay on time. What kind of incentives could be appropriate if the team delivers on this task?
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