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Explain Bill Gates- Environmental Scanning and Benchmarking
Imagine that you are Bill Gates, the founder of Microsoft, and that you are constantly engaged in environmental scanning as part of the planning process. Explain briefly how you would go about doing it. Can you keep track of all aspects of the environment? If not what aspects will you focus on and why? How might Bill Gates use benchmarking as a tool for improvement even though he is in an organization that is a recognized leader in the industry? Be sure to research and cite sources to support your statements.
Bam is a product of the Baldwin Company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are eq..
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