Reference no: EM132900283
(a) Based on scenario given, choose one country that Miniso expanded their business, and analyze SIX (6) management issues might be faced in the foreign direct investment decision.
(b) Explain FOUR (4) benefits of regional integration might be gain by Miniso based on the country chosen in question (a).
(c) "MINISO is the global promoter of "intelligent consumer products". Following the philosophy of "simplicity, nature and good quality" and "returning to nature", it gains popularity among consumers with its designer product at an affordable price". According to this statement, evaluate which is the best primary international research conducted by Miniso before its product gains popularity; and explain how Miniso access the national business environment before making market and site selection decisions.
(d) "At present, it has spread across more than 60 countries with 1800 stores including Indonesia, South Korea, Hong Kong, the Philippines, Thailand, Vietnam, Mexico, Singapore, Malaysia, Pakistan, Kazakhstan, Myanmar, Taiwan, India and many more, with an average monthly growth of about 80-100 stores. While 80% of the product designs are from Japan, Korea, Sweden, and China". Based on your opinion, elaborate which is the best international level-strategies applied for Miniso?