Explain at least two public relations tools

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1. Explain at least two public relations tools that may be used to soften the impact of an ethical lapse by one or more board, management, or volunteer members of a nonprofit organization.

2. Using Toyota Motor Company, Address three elements of the following:

Integrated marketing communication, Advertising strategy/objectives, Push and pull, Media strategy, Advertising execution, Direct marketing, Public relations/strategies, Positioning

3. In your own words, what is a patent? Of what value is a patent to an entrepreneur? What benefits does it provide?

Reference no: EM132301341

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