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Explain associated negative effects on a potential health

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Assignment Overview

According to Grano (2017), "unlike many marketing disciplines, professional healthcare marketers have a unique opportunity that extends beyond traditional marketing strategies and tactics.

Healthcare marketing communications campaigns may very well change - or even save - a life." As a health care professional, it is extremely important to have a notable understanding of marketing trends and challenges (or problems), as this is a key driver of the health of your organization.

Grano, J. (2017). Healthcare marketing: Impacting lives and building engagement.

Case Assignment

For your Case 1 assignment, you will review healthcare marketing trends, challenges, and the Marketing Mix Theories (4P's & 4C's). Review the following articles:

Trends:

Smith & Jones. (2017). 2018 healthcare marketing trends and playbook: Eight emerging trends and how you can leverage them now.

Resnick. L.R. (2017). Six healthcare marketing trends for 2018. Managed Healthcare Executive.

Challenges/Problems:

Orchard, C. (2015). 8 challenges to customer-driven healthcare. Harvard T.H. Chan School of Public Health.

Jaworski, B., Malcolm, R., & Morgan, N. (2016). 7 big problems in the marketing industry. American Marketing Association.

4 P's/4 C's of Marketing:

Whats and Hows. (2016). What is the Marketing Mix - The 4Ps & 4Cs. [Video].

Case Assignment

After reviewing the articles above and conducting your own research, complete the following in a 3- to 4-page paper (read all the instructions before beginning):

Select 2-3 challenges/problems with health care marketing and complete the following in 2 pages:

Identify the selected challenges/problems and explain associated negative effects on a potential health care organization.

Identify how your selected challenges/problems are related to the 4P's and 4C's of marketing from a health care perspective.

Select 2-3 trends that you believe will assist in alleviating the 2-3 selected challenges/problems and complete the following in 1-2 pages:

Explain your trends and how these trends will improve your selected challenges.

Reference no: EM132257778

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