Explain as part of oatlys commitment to provide innovative

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Explain As part of Oatly's commitment to provide innovative, sustainable, plant-based alternatives, I propose the launch of a new oat-based frozen dessert line. This initiative extends our brand's core values of health, sustainability, and quality into a growing market, allowing us to reach new consumers who are increasingly seeking plant-based treats. What are the macro forces (external to the company) that provide the rationale for this strategy? What are the specific trends that suggest that this is a threat or opportunity that the company would profit from leveraging?

Reference no: EM133852852

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