Explain argue why these concepts are relevant

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Based on your reading and analysis of the "UBS: Towards the Integrated Firm" business case study, identify what you think are the two most important principles and concepts from the entire course (including your self-selected research articles) that are relevant to issues in the case study. Argue why these concepts are relevant, and how the application of these concepts could impact the future strategy of UBS.

Reference no: EM1356743

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