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Explain area collaboration in business

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Reference no: EM133167747

What do you understand by 'area collaboration' in business? Cite practical examples from the case study to support your answer.

In the case study, it is stated "Johnson had realised that the customer experience could be enhanced through the collaboration of different business units in a particular geographical area". Explain how, citing evidence from the case, area collaboration could enhance customer experience.

Reference no: EM133167747

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