Explain appraisal of adidas'' line-up of businesses

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1. What is your appraisal of adidas' line-up of businesses in 2008? What does a 9-cell industry attractiveness business strength matrix displaying adidas' business units look like?

3. Does adidas' business line-up display good strategic fit? What value-chain matchups exist? What opportunities for skills transference, cost sharing or brand sharing are evident? Prior to its divestiture what type of strategic fits existed between adidas' core business as well as its Salomon business unit?

4. Has adidas' business line-up exhibited good reserve fit between 1998 and 2007? What have been the financial characteristics of its main business segments during that time period? Which businesses might have been measured cash hogs and cash cows?

5. Based on your examination of adidas businesses did the restructuring undertaken in 2005 also 2006 make sense?
Does it appear the acquisition of Reebok International will harvest higher returns for shareholders?

What strategic actions must adidas' top management initiate to recover the company's financial and market performance now that restructuring is complete?

Reference no: EM1397443

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