Explain and quantify how your proposal will impact sales

Reference no: EM133399682

Your Assignment

Your boss has just given you an important, high priority assignment. The company's core business product has shown steadily shrinking profitability and you've been asked to address the problem by coming up with at least two new pricing techniques. Your boss will meet with you at the end of the month to hear your proposal. Prior to the meeting, your boss would like to see a brief Memo that outlines your proposal and explains the impact it will have on units sold and profits.

Instructions

Develop a Memo of 2 to 3 pages for your boss. As a Memo is a succinct business communication, it is helpful to work through your ideas before writing the document. To prepare in this way, make notes, using the prompts in the Sample Outline provided at the end of these Instructions. When you are ready to proceed with writing your Memo, use the same Sample Outline to structure the sections of your Memo document.

Professional Formatting Requirements

Your assignment should follow these formatting requirements:

Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inchmargins on all sides
In place of a Cover Page, provide the following heading at the top of Page One of your Memo:
TO: Insert Professor's Name

FROM: Insert Your Name

DATE: Insert Date Submitted

RE: Managerial Economics 515 - Assignment 3 - Price Discrimination Memo

Include a References page that enables the reader to locate original sources. Application and analysis of
course materials and resources are expected, and additional research is welcome

The References page is not included in the required length
Price Discrimination Memo - Sample Outline
Use the following Outline of sections to organize the body of your Memo. Use the underlined headings as section headings in your document. Use the prompts in each section to make sure you include the required content.
TO: Your Instructor
FROM: Your Name
DATE: Submittal Date
RE: Managerial Economics 515 - Assignment 3 - Price Discrimination Memo
Introduction
Describe the contents of the memo
Product or Service
Briefly describe your product or service. (Address the prompts below)
What utility or benefit does it provide to consumers?
Has your company offered this product or service in the past?
Which competitors offer the same or similar products or services in the market?
How has you company tried to stay competitive in the past?
Price Discrimination Proposals
Briefly describe the first price discrimination technique that you will use. (Address the prompts below)
What is the current price?
What will the new price be?
How will this technique generate more profits?
Briefly describe a second price discrimination technique that you will use. (Address the prompts below)What is the current price?
What will the new price be?
How will this technique generate more profits?
Impacts on Market Demand
Explain and quantify how your proposal will impact sales within the first three months.
o Quantify using your assumed logic and consider displaying the impact in a data table. If actual data is not available or not permitted by the company for use in this assignment, you may use hypothetical trends or data, based on your understanding of similar companies in the industry.
Explain and quantify how your proposal will impact sales within eighteen months.o Quantify using your assumed logic and consider displaying the impact in a data table.

Reference no: EM133399682

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