Explain and justify the most effective market entry method

Assignment Help Other Subject

Reference no: EM133274399 , Length: word count:13000

Part A

The task

The task is to write a report on an existing organisation, the scenario is that this organisation plans to enter a new market where it has little or no presence currently, and which is significantly different culturally from the home nation.

Part B. CONTENTS FOR GROUPS

Content: There are two main areas to address:

a. Preparation for market entry
One Part per student, 500 words each, indicate which student wrote which Part (approx. 1500 words)

1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?

b. Specific cultural challenges after entry (approx. 1500 words)
Choose one topic per student, 500 words each, indicate which student wrote which section
You must cover three of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 3,400

Part C.
Content: There are two main areas to address:

a. Preparation for market entry (Approx. 2000 words)
One Part per student, 500 words each, indicate which student wrote which section.
1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Indicate the problems which companies have had, or which they may have, on entry into the country.
4. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?

b. Specific cultural challenges after entry (Approx. 2000 words)
One Part per student, 500 words each, indicate which student wrote which section.
You must cover four of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 4,400

Part D.
Content: There are two main areas to address:

a. Preparation for market entry

One Part per student, 500 words each, indicate which student wrote which section.
1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Indicate the problems which companies have had, or which they may have, on entry into the country.
4. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?
5. Discuss what the long-term benefits and challenges the company may experience in the next 5-10 years, given the cultural issues highlighted through the market entry method chosen.

b. Specific cultural challenges after entry
One Part per student, 500 words each, indicate which student wrote which section.
You must cover four of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 5,400

Reference no: EM133274399

Questions Cloud

How does the fed control the money supply : Monetary policy is largely determined by the Federal Reserve Bank (Fed) in the United States. For this discussion, let's cordially debate the necessity of the F

Assignment on cities and inequality : Cities and Inequality. Consider New York City in the 1980s, before the trade liberalization of the services sector. There are three types of workers: clerical w

How would you follow up with the family to check progress : How would you follow up with the family to check progress and further share the guidance process

Criminal prosecutions for violations of osha regulations : Criminal prosecutions for violations of OSHA regulations can only result in a misdemeanor conviction with a maximum sentence of 6 months in prison.

Explain and justify the most effective market entry method : Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method

What did the initial attempts at creating a decoder : What did the initial attempts at creating a decoder use in order to help decipher what the decoder was looking at. Why is visual attention a necessary component

Worthwhile physical fitness component : One of your colleagues has come to you and said that they believe flexibility is not a worthwhile physical fitness component.

Anticipate some of changing population projections : Anticipate some of the changing population projections that could happen in a community that would need to be addressed.

Stakeholders in providing educational campaign : Who are the key stakeholders in providing the educational campaign - practitioners, regulators, and partnerships in Canadian Medical Association?

User Account

All Pages