Explain and justify the most effective market entry method

Reference no: EM133274399 , Length: word count:13000

Part A

The task

The task is to write a report on an existing organisation, the scenario is that this organisation plans to enter a new market where it has little or no presence currently, and which is significantly different culturally from the home nation.

Part B. CONTENTS FOR GROUPS

Content: There are two main areas to address:

a. Preparation for market entry
One Part per student, 500 words each, indicate which student wrote which Part (approx. 1500 words)

1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?

b. Specific cultural challenges after entry (approx. 1500 words)
Choose one topic per student, 500 words each, indicate which student wrote which section
You must cover three of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 3,400

Part C.
Content: There are two main areas to address:

a. Preparation for market entry (Approx. 2000 words)
One Part per student, 500 words each, indicate which student wrote which section.
1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Indicate the problems which companies have had, or which they may have, on entry into the country.
4. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?

b. Specific cultural challenges after entry (Approx. 2000 words)
One Part per student, 500 words each, indicate which student wrote which section.
You must cover four of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 4,400

Part D.
Content: There are two main areas to address:

a. Preparation for market entry

One Part per student, 500 words each, indicate which student wrote which section.
1. An analysis of the organisation's current culture and core values, the nature and extent of the influence of home country culture on company culture.
2. An analysis of the target culture (and regional / industry sub-cultures if necessary).
3. Indicate the problems which companies have had, or which they may have, on entry into the country.
4. Explain and justify the most effective market entry method. What aspects of culture affect the choice of market entry method?
5. Discuss what the long-term benefits and challenges the company may experience in the next 5-10 years, given the cultural issues highlighted through the market entry method chosen.

b. Specific cultural challenges after entry
One Part per student, 500 words each, indicate which student wrote which section.
You must cover four of the following topics
What issues may occur in the following areas in the future, and how might they be overcome?
1. Leadership and Management
2. Teamwork (incl. working virtually)
3. Negotiation and conflict resolution
4. Communication (internal and external)
5. HRM related issues:
- Recruiting and Selection
- Staff development and training
- Performance Management and Reward

Total word count: 5,400

Reference no: EM133274399

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