Reference no: EM133315633

Case Study:

Hypothesis: We believe we can create value through our unique service for university students where they can resell their learning materials (not just textbooks) to other students for a fair price, so that way the students are recuperating some of the costs of the materials while still creating value for other students.
Background information: Our first report explored the key assumptions regarding our problem domain, ideation concept, customer profile, etc. After establishing key assumptions in our ideation stage, we explored new key assumptions for our evaluation stage by creating stories, personas, and prototypes, conducting experiments, and evaluating our value accelerators.
In order to determine customers' willingness-to-pay, we have created a product-service choice card. This card allows us to evaluate the customer's willingness to pay for the service. We believe that this service will be able to make a win-win situation for both the buyers and the sellers of the materials. The product-service choice card will help us determine customers' willingness-to-pay by allowing us to evaluate the customer's willingness to pay for the service. This will be a valuable tool for us as we seek to create values for both the buyers and the sellers of the materials.

Question: According to the reading, now explain and justify a product-service choice card that would help your team determine customers' willingness-to-pay. In a more complicated product-service scenario, substitute "pay" for "time", "volunteer", etc.