Reference no: EM1359793
Continuing to build your marketing plan, this assigment focuses on branding, pricing, and distribution of your product and service. Write a four to five (4-5) page paper in which you:
1. Create the domestic and global product branding strategy.
2. Determine and detail the optimum pricing strategy.
3. Examine how your pricing strategy supports your branding strategy.
4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5. Discuss whether a push or pull strategy will be used, justify your rationale.
6. Discuss how the distribution strategy fits the product/service, target market, and overall marketing strategy for the company.
7. Support your marketing plan with at least (2) reference sources that dissucc the nature of the assignment.
Be typed in APA style
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