Reference no: EM1353393 , Length: 2500 Words

This assignment assesses how well you can do the following (as outlined in the module specification):

• Explain and critique a range of relevant theories and concepts of the strategy process and international business issues
• Critically review and implement the strategy of an organisation in light of international business issues
• Critically evaluate strategy formulation and implementation
• Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity 

Key Skills to be practiced /assessed

• Plan, organise and manage your time
• Conduct research, gather and analyse data while critically applying
• relevant theories and concepts
• Use initiative
• Apply effective written skills
• Work individually to solve a given problem 

Details of the task (Use Nigeria as an international market) 

Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that:

• Identifies a potential target market for Tesco's future international expansion strategy. (This means that you must not choose an international market already served by Tesco; doing so will result in failing this assignment).
• Analyses the macro-environmental characteristics of this market.
• Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
• Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
• Evaluates the various options the firm may adopt in expanding into this market.
• Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.