Explain and conduct the threat of a competitor entry

Reference no: EM13280831

The owner of a small hardware store %u2013 the only one in a medium-sized town in the mountains %u2013 has just learned that a large home improvement chain plans to open a new store nearby. The owner knows you are studying marketing at Columbia Southern University and has asked for your advice on how to plan for this new competitive threat. Explain and conduct the threat of a competitor entry. Recommend an adjacent market competitive advantage to the owner.

Reference no: EM13280831

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