Reference no: EM132857698

BUSINESS ACCOUNTING

LEARNING OUTCOME 1: Explain and apply financial accounting techniques.

1.Explain the main financial statements.
» Basic form, structure and purpose of main financial statements i.e. balance sheet, profit and loss account, cash flow statement, notes. Accurate calculation methodology.

2. Compare appropriate formats of financial statements for different types of business.
» Sole traders, small companies, partnerships, large companies.

3. Interpret financial statements using appropriate ratios and comparisons, both internal and external.
» Use of key accounting ratios for profitability, liquidity, efficiency and investment; comparison both external i.e. other companies, industry standards and internal i.e. previous periods, budgets. Accurate calculation methodology wherever appropriate.

LEARNING OUTCOME 2: Interpret and apply management accounting techniques

1 Classify different types of costs.
» Direct, indirect, fixed, variable, overheads, materials, labour, costs of sales etc.

2. Use different costing methods to calculate costs using suitable techniques.
» Job, batch, process, contract, service costing; marginal, absorption, activity based, stock valuation, cost pricing. Accurate calculation methodology required where appropriate.

3 Select appropriate budgeting methods for an organisation and prepare budgets.
» Historic, zero-based etc.

LEARNING OUTCOME 3: Apply appropriate accounting techniques in business decision making scenarios

1 Analyse budgets and make appropriate decisions.
» Analysis and monitoring of cash and other budgets.

2 Explain the calculation of unit costs and make pricing decisions using relevant information.
» Costing and pricing decisions: calculation of unit costs, use within pricing decisions; sensitivity analysis. Calculation methodology to be accurate.

3 Evaluate the viability of a project using investment appraisal techniques
» Investment appraisal: payback period; accounting rate of return; discounted cash flow techniques i.e. net present value; internal rate of return. Calculation methodology to be accurate wherever appropriate.

4 Analyse the sources of finance available to a business .
» Explain possible ways to raise finance and select most suitable for a given scenario

Business Analysis

LEARNING OUTCOME 1 Identify and apply a variety of primary and secondary sources of business data

1. Create a plan to collect primary and secondary data for a chosen business scenario.
» Primary and secondary sources of data for selected scenario.

2 Choose an appropriate survey methodology and sampling frame/method.
» Survey methodology; sample frame; sampling methods; sample error; pilot surveys.

3 Design a questionnaire for a given business problem.
» Questionnaire design; format; accessibility.

4 Collect data for the above scenario.
» Data collection, recording and presentation techniques

LEARNING OUTCOME 2 Apply statistical techniques and software to analyse data for business purposes

1 Summarise data and analyse results to draw valid conclusions in a given business context.
» Summarise data using measures such as mean, standard deviation, analyse data produced for LO1 and draw evidence-based conclusions. Accurately use calculation methodology

2 Use financial tools for decision making.
» Use spreadsheet formulae and functions for business calculations: e.g. NPV, discounted cash flow, internal rate of return etc. and make recommendations based on your analysis.

LEARNING OUTCOME 3 Be able to present information for business decision making
1 Explain your data, results and conclusions, explaining reasons for the approach taken, in a formal business report.
» Formal report formats, ways to summarise and display data, conclusions drawn from data.

2 Prepare a business presentation using software tools to disseminate your findings to a business audience.
» Construct a presentation to communicate your findings to a business audience, using appropriate ICT and software tools.

Principles of Marketing

LEARNING OUTCOME 1 Explain the elements of the marketing concept and process.

» Marketing concept: evolution of marketing; marketing orientations; societal issues and emergent philosophies; customer and competitor orientation; efficiency and effectiveness; limitations of the marketing concept; satisfying customer needs and wants; value and satisfaction; exchange relationships. Marketing process: marketing audit; integrated marketing; environmental analysis; SWOT analysis; marketing objectives; constraints; options; plans to include target markets and marketing mix; scope of marketing

2 Analyse the benefits and costs of marketing orientation for a selected organisation.
» Costs and benefits of marketing: marketing and competitive advantage; building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention; customer profitability

LEARNING OUTCOME 2 Analyse the elements of the extended marketing mix and apply it to marketing in different contexts.

1 Explain McCarthy's 4 Ps: how products are developed, distributed, priced and promoted to sustain competitive advantage.
» Explain McCarthy's 4 Ps: how products are developed, distributed, priced and promoted to sustain competitive advantage.

2. Analyse the additional 3Ps of the extended marketing mix: people, physical evidence and process management.
» Shift from 4Ps to 7Ps: people, physical evidence and process management.
» B2C and B2B markets, service and product marketing, international markets and globalisation.

LEARNING OUTCOME 3 Apply the concepts of segmentation, targeting and positioning in response to marketing problems.

1 Analyse macro and micro environmental factors which influence marketing decisions for a chosen scenario
» PESTEL analysis and SWOT to identify organisational competencies.

2 Propose segmentation criteria to be used for products in different markets.
» Bases for segmenting markets, (geographic, demographic, psychographic and behavioural); benefits of Segmentation.

3 Identify and describe a targeting and positioning strategy for a selected product/service.
» Segments and targeting strategies e.g. airline and train ticket pricing, mobile phones, supermarkets.Positioning: definition and meaning; relationship to segmentation and positioning; influence over marketing mix factors.

Attachment:- Business Accounting.rar