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Explain and Analyze a Fortune 500 in the Service Industry using the 4P's of marketing- IBM
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research
- Describe the main line of business of the company
- Name four of the countries in which the company operates
- Explain, in detail, the implementation of the 4P's marketing mix concept by the company
- Describe any differences observed in the implementation of this concept, from one country to another
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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