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Explain analytics and business intelligence

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Reference no: EM132920398

You are a CKO of a retailing organization. 

The CEO mentions that the company needs to generate more knowledge from outside the organization to better understand the market and provide customers with products and services that are relevant. 

The CEO also mentions that analytics must be leveraged along with other strategies to generate essential information to gain this knowledge.

Your task is to devise a plan of what you would do to enhance knowledge for the company about the market it operates in and submit it to the CEO.  

  • Intellectual Capital (future of work) and management of external knowledge for new products and innovation.
  • Market Research techniques, ethnographic research, social listening
  • Analytics and Business Intelligence

Reference no: EM132920398

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