Explain an information search

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Reference no: EM133222099

Assignment:

1. Explain what is meant by an information search. How would a consumer conduct an information search for the purchase of a new laptop?

2. What are the main advantages and disadvantages of a direct channel relative to an indirect channel? Should a luxury brand sell its products via an indirect channel? Justify your position.

3. Choose a major, well-known firm that has repositioned itself. How has it repositioned its products or services in response to marketplace changes? Explain your answer.

Reference no: EM133222099

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