Explain aio can segment in mountain dews target market

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Assignment:

The marketing approach for Mountain Dew was concentrated on thrill-seekers and outdoor enthusiasts. The beverage was advertised as a means of overcoming fear, and the marketing included scenarios that reflected this. Young adults between the ages of 18 and 30 who love adventure and travel and have confidence in their own skills were therefore Mountain Dew's target market.

Activities, Interests, and Opinions (AIO) are a person's characteristics used by market segmentation. In your opinion, explain AIO characteristics that you can segment in Mountain Dew's target market. Provide examples to concur your issues.

Reference no: EM133349586

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