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Explain advertisement campaign

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Reference no: EM1335705

Explain Advertisement campaign

Deliverable Length: 1000-1500 words

Details: Advertisements can be award winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not and analyze the techniques used to create the messages.

Provide a brief overview (1 paragraph) of an ad, commercial, or entire advertising campaign, and state whether you consider it effective or ineffective in the United States and another country of your choice.

Providing a link to the actual commercial, advertisement, or product from a site makes the discussion more fun and easier for your classmates to assess the ad you are describing. Note: providing a link is not required.

1. Classify what execution method or methods were used for this advertisement or advertisement campaign. Armstrong & Kotler (2006) list the execution methods as follows:

o Slice of life

o Lifestyle

o Fantasy

o Mood or image

o Musical

o Personality symbol

o Technical expertise

o Scientific evidence

o Testimonial evidence or endorsement

2. Explain the steps involved in determining the target market for this type of company.

3. Examine whether the ad's message and execution methods are a good match to use for the target market.

4. Explain your interpretation, and provide a comment for improvements.

APA STYLE, Citation and References are also needed for this Assignment.

Reference no: EM1335705

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