Reference no: EM131286477
The purpose of this miniproject is to give you an opportunity to experience the advertising creative process.
1. First, you should create (imagine) a new brand of an existing product (such as a laundry detergent, toothpaste, perfume, or soft drink). If you are doing a marketing plan project in your course, you might use the same product for this miniproject.
2. Next, you should decide on your creative strategy. What appeal, execution format, tonality, and creative tactics do you think are best?
3. Create a series of at least three magazine ads for your product, using the appeal you selected. Your ads should have a headline, a visual, and copy to explain your product and to persuade customers to purchase your brand.
4. Present your ads to your class. Explain your ad execution and the reasons for the various decisions you made in developing the ads.
|
What is the proper role of pr within an organization
: Some critics denounce PR specialists, calling them "flacks" or "spin doctors" whose job is to hide the truth about a company's problems.- What is the proper role of PR within an organization? Should PR specialists try to put a good face on bad news..
|
|
Manage stress in the workplace as a result of conflict
: How you would suggest management and employees should manage stress in the workplace as a result of conflict, change and other working conditions.
|
|
Explain difference between systematic and nonsystematic risk
: Explain the difference between systematic and non-systematic risk. Which of the following is correct? Disadvantages of the payback method include the following.
|
|
Outsources the dentures what will the net income be
: Averette and Averette a local dental practice currently makes its own dentures for customers. The dental practice has one part-time employee who is paid 150 per denture set. direct material is $75 variable overhead is $25 fixed costs are 10,000 pract..
|
|
Explain ad execution and reasons for the various decisions
: What appeal, execution format, tonality, and creative tactics do you think are best?- Explain your ad execution and the reasons for the various decisions you made in developing the ads.
|
|
Calculate the molar mass of the unknown
: Calculate the molar mass of the unknown. Density of acetone is 0.7851 g/mL and the value of ebullioscopic constant Kb may be found in Table 8.2.
|
|
The equipment has no residual value
: Richol Corp is considering an investment in new equipment costing $180,000. The equipment will be depreciated on a straight line basis over 5 year life and is expected to generate net cash inflows of $45,000 the first year, $65,000 the second year an..
|
|
Estimate the molar mass of hemoglobin
: Molecular weights of some proteins: ferricytochrome c 12 744; myoglobin 16 951; lysozyme 14 314; immunoglobulin G 156 000; myosin 570 000
|
|
Couple of compelling articles
: Here are a couple of compelling articles that discuss some of the difficulties and barriers faced when considering hospice care. Take a look at them and tell what your thoughts are
|