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Explain academic response to e-business

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Explain Academic response to E-Business

People often go online to compare prices and products; due to this, marketing an e-business is important and difficult. Personally, when I purchase a big ticket item I always go online to look into the business and product. During this search I often come across ad's for businesses I have not heard of and research them as well. Businesses that do not e-advertise and market miss out on a substantial amount of potential revenue and miss the opportunity to expand their market potential. explain

Reference no: EM1326104

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