Explain about the marketing mix- pricing strategies

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Reference no: EM1336512

Explain about The Marketing Mix- Pricing Strategies

The objective is to conclude your study of the Marketing Mix by discussing pricing relative to the organization you chose for your Session Long Project. Though treated as a separate activity, your discussion of your organization's pricing strategies should fit with the other strategies.

Wal-Mart is the organization that applies to this assignment. MLA Format
Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology. Pricing strategies can be simplistically referred to as ?above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as "skim pricing", "penetration pricing" or other terms you will learned in this module.

0) Analyze the pricing strategies and tactics followed by your organization. Be as specific as possible and be sure to draw on Module 5 background materials in describing the INTEGRATION of the MARKETING MIX. (This is the same question as you answered for product, distribution, and promotion; but for pricing).

1) Briefly, explain if your organization has COMPETITIVE ADVANTAGE relative to PRICING.

Please remember: All SLP discussions about competitive advantage must be specific; that is, directed toward each competitor. A simplistic example is that Burger King may have competitive advantage over KFC in terms of advertising, but it does not have competitive advantage over McDonalds. Of course, you would elaborate more and explain why your organization does or does not have competitive advantage in promotion relative to each particular competitor.

In addressing the questions, at a minimum use PRICING STRATEGY as your heading and use the CAPITALIZED and BOLD words in the sections as subheadings.

Reference no: EM1336512

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