Explain about the marketing four p''s

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Reference no: EM1336041

Explain about the marketing four P's

In an APA paper, answer the following questions:

Of marketing's four P's - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization?

Of the four P's, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?

Which of the globalization drivers would be useful in answering the questions above for any particular industry?

How do sourcing and location affect the four P's of global marketing?

Reference no: EM1336041

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