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Explain about marketing

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Reference no: EM1336459

Explain about Marketing

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MARKETING

>Discuss the universal functions of marketing and those functions that would apply to the products/services provided by a fictitious firm of your choosing.

>Provide a succinct overview of the key components of a marketing plan.

>Discuss the 4 P's (marketing mix)

>Discuss the dimensions for segmenting markets

>Discuss, in detail, several psychological purchasing variables (PSSP).

>Discuss the adoption process as it relates to a fictitious product of your choosing.

>Discuss in detail, how the internet is reshaping many business markets and how you would use the internet if you were to market a particular product.

>Your best friend owns a small children's consignment store (clothing store where the store will sell your "used clothing" and will share the proceeds with you) located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal Mart store (Increased competition). She recently discovered you were taking an online marketing class and has asked you for your advice for ideas that will increase her sales.

Reference no: EM1336459

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