Reference no: EM13793910 , Length: 2000 Words
Assignment 01
Respond to the items below.
1. Explain customer-perceived value.
2. Explain total customer satisfaction.
3. What valuable functions can brands perform for a firm?
4. Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
5. Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
Write 3 Pages solution and provide reference in end of report. Please provide saparate Word document file for this solution.
Assignment 02
Part A: With Products, Is It Form or Function?
The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to brand success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.
Write 4 Pages solution and provide reference in end of Word document file.
Total Word Limit: 2000 Words for Both Assignments
References : Required
|
Civil liberties-habeas corpus and the war on terror
: The final assignment for this course is a Final Paper. The purpose of the Final Paper is to give you an opportunity to apply much of what you have learned about American national government to an examination of civil liberties in the context of th..
|
|
Party platforms and winning elections
: Political parties mobilize voters to win elections and implement policy goals. Parties use their stated policy goals (i.e., their platforms) as a way to mobilize voter support.
|
|
Case study manage their own emotions on the job
: To what extent do the three people featured in this case study manage their own emotions on the job. How would they accomplish this. To what extent do you think they effectively manage emotions under these circumstances
|
|
Question regarding the voting and turnout
: The U.S. has one of the lowest voter turnout rates among modern democratic political systems. One study ranks the U.S. 120th on a list of 169 nations compared on voter turnout (Pintor, Gratschew, & Sullivan, 2002).
|
|
Explain about customer-perceived value
: Normal 0 false false false EN-US X-NONE X-NONE Explain customer-perceived va..
|
|
Internationalrelation theory
: Critical theoretical approaches (such as Feminism and Post-Structuralism) argue that the scientific method/positivism is an inappropriate tool for the study of international relations.
|
|
How can managers best empower their employees
: In your opinion, how can managers best empower their employees. Give an example when you have been empowered, and how this impacted your job performance and how you felt about your job.
|
|
Inequalities in income and education
: Although inequalities in income and education underlie many health disparities, the poor are sometimes held responsible for their health status.
|